Data-Driven Decision Making in Entrepreneurship: Tools for Maximizing Human Capital - Paperbackby Nikki Blacksmith (Editor), Maureen E. McCusker (Editor) Since the beginning of the 21st century, there has been an explosion in startup organizations. Together, these organizations have been valued at over $3 trillion. In 2019, alone, nearly $300 billion of venture capital was invested globally (Global Startup Ecosystem Report 2020). Simultaneously, an explosion in high volume and high velocity of big data is rapidly changing how organizations