blacklight blue shampooInspired by skin science and nutrition, this blue shampoo gently cleanses while neutralizing unwanted orange tones and eliminating up to 100% of brassy brassiness. Formulated in our laboratory and enriched with squalane, moringa oil, acai extract, argan oil, and chromophore technology, it locks in moisture and smooths the hair surface for a brighter, more luminous blonde. BLU technology leaves your hair silky, shiny, and perfectly balanced.