blacklight violet shampooInspired by skin science and nutrition, this purple shampoo gently cleanses while neutralizing unwanted yellow tones and eliminating up to 100% of brassy brassiness. Formulated in our lab and enriched with squalane, moringa oil, acai extract, argan oil, and chromophore technology, it revives strands and locks in moisture for brighter, more luminous blondes. VIO technology is packed with antioxidants and essential fatty acids for silky, radiant, and
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